Lesson for creatives #1: follow the brief
Last week I had the privilege of judging the creative output of nine UK agencies asked by food distribution charity FareShare to help...
Spry may do more than uberize PR
This week's news of the debut of Spry, an app connecting clients to talent for PR products like press releases and media lists, drew...
Bringing the future to broadcast journalism?
The American network NBC has a new unit dedicated to experimenting with emerging forms of video technology - AR, animation and mixed...
Profits with purpose
So this is big news: the world's largest investor will require recipients to include service to society in their business plans and...
Journalists: call a PR agency?
Edelman's annual "trust barometer" is set to be unveiled again at the World Economic Forum's annual meeting in Davos, Switzerland, and it...
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