1 0 29

The Rise (Return?) Of The Neo-Generalist

Finally, I may be able describe what I do without boring or offending people. 

Looking forward to the publication of this book next month. 

During an era still dominated by hyperspecialism and experts with ‘the one right answer’, the neo-generalist defies easy classification....…

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0 0 20

Creative Directors Of The Future: It's Not About The Ad

A piece in Ad Age looks ahead by a decade to imagine the world of the creative director, and how much different the ads he or she...

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0 0 0

Open the door, please

After a few years in the PR arena, you realize that a lot of what you've be able to do comes down to opportunities created for you by...

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0 0 0

Apple's Message To Europe (And The World)

OK. I'm not a lawyer or an accountant, and my understanding of international tax policy is rudimentary, at best.

I also have no...

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unknownx500

0 0 6

On Growth: Are The Answers In Cities?

A big part of my relatively new job is growth: identifying and applying ideas to help our businesses continue to grow  in order to give...

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unknownx500 jenya_bo

0 2 12

Want to stand out in your job search? Here's a pretty good approach

About this time each year I'm approached by university students looking for advice on how to differentiate themselves from their...

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unknownx500 Sean MacEntee

0 2 6

Remembering elephants

This relates to PR tangentially, but it's really about African elephants and one woman's commitment to do something significant to fight...

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0 1 6

Rethinking international campaigns through cities and maps

Anyone remotely connected with me on social media knows that I really like maps - the world's original infographics.  

Each one is an...

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0 1 25

Lighten up PR people. It's a festival.

I am nodding my head so earnestly in agreement with frenemy Gail Heimann at Weber, my neck hurts.

Cannes Lions: it's a festival. You enter...

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unknownx500 Digitas Photos

0 1 27

Brands, media and blurring borders

As a former deputy editor at Red magazine, friend and Ketchum UK colleague Saska Granville knows a thing or two about the opportunities...

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0 1 8

A new framwork for measuring your communications

AMEC - the measurement and evaluation wing of the global PR community - has a new framework for helping communicators analyse PR activity...

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0 1 27

Choosing a spokesperson? Go for a "typical" face

Here's some interesting research on which kinds of faces we find trustworthy ... "typical" seems to beat attractive. 

Average-looking faces are considered most trustworthy, psychological research finds.

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0 1 8

Creative inspiration at our own backdoor

Finally had a chance for a lunch-time wander over to the newly refurbished Tate Modern.  Wow. 

At 122 paces (I counted) behind our London...

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1 1 20

Facebook changes priorities. And it's a pretty big deal.

Facebook's announcement of changes to its traffic algorithms (the equations that determine what users see on their screens) to place...

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0 1 9

Planners and creatives: why can't we all just get along?

Here's a really rather remarkable summary of a workshop exploring ways of producing better work through closer collaboration on planners...

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0 2 32

#SafetyPin: a symbol for the times

A story going viral in the UK and beyond this morning: the safety pin as a symbol to resist racism, reportedly on the rise following last...

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unknownx500 Dano

0 1 38

Brexit communications guidance: a compilation of resources

As chaos ensues around the UK referendum on EU membership, this blog has complied a wide range of posts and guidelines for communicating...

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0 1 14

Back to school: collaboration opportunities for PR practioners and academics

Most Americans and many Brits who've studied communications theory over the past three or four decades have encountered the seminal work...

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0 1 8

Future of the internet ... and other great resources for PR people

Known best for its annual conference at the Swiss Alps resort town of Davos, the World Economic Forum is actually a prodigious content...

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0 1 7

Young Lions: are these the CMOs of tomorrow?

I haven't written much about the Cannes Lions festival this year - I wasn't there and only know what I've read from others.

But here's...

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unknownx500 Steve Slater (used to be Wildlife Encounters)

0 1 6

We've launched a Virtual Reality proposition you'll want to see

One of the hot topics at this year's marketing hullabalooza in Cannes is the use of virtual reality technology to give consumers a full...

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unknownx500 UTKnightCenter

1 1 3

ICYMI: All roads lead to Rome (including the 2024 Olympics, we hope!)

Very happy to announce we've been asked to join the Rome 2024 bid team to bring the Olympic and Paralympic Games to this magnificent city.

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unknownx500 Moyan_Brenn

0 1 17

No, it's not your imagination. Negroni's are *everywhere*

If it seems like you can't swing a cat without knocking a negroni cocktail out of someone's hand, it's because you can't.

They're...

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1 1 21

Who will bring a Lion home from Cannes?

Colleagues from the PR world share in the article below their predictions on which campaigns will bring home metal at this year's Cannes...

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unknownx500 AJC ajcann.wordpress.com

0 1 7

Laughter and other universal human truths: the basis for campaign insight

Here's an insight into human nature that really should find its way into one campaign or another: how we laugh around each other says a...

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3 2 23

In a crisis, speak to the heart first, then the mind

Some years ago I was part of a crisis management team working for a pharmaceutical company facing the prospect of a product linked to...

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2 1 14

Swearing can be persuasive

Friend and US colleague Peter Fleischer is known to occasionally drop a swear-bomb into presentations and conversations - not to shock or...

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0 1 4

Take the Global Power Book pledge?

PR Week has published its Global Power Book today (thanks for including me, guys) and will post observations and analyses from its survey...

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0 1 7

Today we are loving: the Morgan Stanley display at Times Square

If you're a leader in global finance, your story needs to artfully demonstrate complete mastery of data, even as it changes by the second. 

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0 1 66

PR conference of the year: the ICCO Oxford Global Summit

If you make it to one PR conference this year, make it to England for the ICCO Oxford Global Summit, 29-30 September on the Oxford...

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0 2 5

Save the planet? Or save money? Just pick one when selling sustainability

When it comes to selling sustainable products, research (see below) suggests that the rules are the same as for other goods: pick one...

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2 1 19

Not Coming Soon ... but here's a campaign that might win at Cannes

A film that won't show for 99 years is already winning marketing competitions, giving it an early boost of momentum heading to the Cannes...

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0 1 5

Persuasion: are we thinking or sensing?

This is only a half-baked thought - better than a quarter-baked thought - but possibly not ready for public consumption.

Nonetheless, I'm...

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unknownx500 wackystuff

1 1 40

UK PRCA wants to know what we think about its name

The PRCA, set up in 1969 to represent UK PR agencies, is asking the public whether it should consider changing its name.

Central questions...

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unknownx500 gfairchild

1 3 18

Have you tried Highbrow?

If not, you should.

And not just because guys with hip hats, like in the picture, use it to brush up on artisan tattoo dyes.

It's a...

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0 1 4

Winning in Russia ... and beyond

A quick tip of the hat to our agency in Moscow, Ketchum Maslov - named Russian agency of the year by the Holmes Report at a ceremony in...

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0 2 34

Interview advice for PR grads

It's nearly summer, which means my inbox is about to be flooded with CVs/resumes from recent grads. Most are forwarded to our people...

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unknownx500 Atomic Mutant Flea Circus

0 1 7

Aeromexico takes movement marketing to new height

Lots of brands aspire to catalyze or support a 'movement' but only a few succeed, mostly because only a few take on the truly difficult...

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unknownx500

0 2 38

This guy says PR should drive your social media activity

Ok I don't know him. And as a PR guy it's no surprise I'd jump to the same conclusion. But he makes a good case not just for the PR...

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0 1 7

Want to evolve your business? Teach your leaders how

Research commissioned by our client, the Financial Times ¦ IE Business School Corporate Learning Alliance, finds common ground among...

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unknownx500 GotCredit

0 1 16

Online influencers: when in doubt, disclose

Interesting piece below on the US government's increasing interest in what may be considered deceptive practices on the part of paid...

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unknownx500 Suki Kim

0 1 4

Howdy, partners

Absolutely delighted to see this baker's dozen of talented professionals added to our global partnership.

Congrats to you all.

NEW YORK, May 25, 2016 – Leading global public relations agency Ketchum today announced the election of 13 new partners. Ketchum partners...…

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unknownx500 wicky-wacky

1 1 20

Branded content on ...The Onion?

We've been giving a lot of thought to branded content in it's various forms - advertorials, native advertising or as I've recently heard...

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0 1 14

#FuturePRoof your consultancy

This is an overdue post on a collaborative effort led by industry collaborator Sarah Hall and Ketchum colleague Stephen Waddington called...

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unknownx500 LendingMemo

1 1 16

Facebook and the content we crave

New York Times columnist Frank Bruni chimed in over the weekend to the on-going discussion regarding Facebook and its powerful capacity...

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0 1 36

Omnicom investment in healthcare communications

As a guy who got his start in PR back in the leeches and bloodletting days with a job in healthcare communications, it's great to see the...

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unknownx500 jfcherry

1 2 411

Crowd-sourced writing tips from the @Wadds network

Friend and Ketchum colleague Stephen Waddington has a wide network of extraordinary thinkers and writers in the PR business, and as he...

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3 1 20

Good PR for PR at Cannes

Adding a PR category to the Cannes Lions creativity festival a few years ago has proven to be a potent showcase for the industry with...

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1 1 12

Sweet disruption

Here's a great case study illustrating a half dozen trends in the increasingly disrupted world of marketing: integration, real-time,...

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unknownx500

1 1 25

Getting serious about measurement

People who make their livings measuring and evaluating communications programs are meeting shortly in London to discuss, well, measuring...

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unknownx500 Günter Hentschel

1 1 1.9k

False fictions: what about the darker side of storytelling?

One of the most popular phrases used to describe marketing and PR efforts today is 'storytelling.'

It speaks to a human capacity to...

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unknownx500

0 2 20

Calvin Klein, Crossing Lines. Again

Calvin Klein has once again walked right up to edge of minimal acceptability and probably into darker territory, and the internet is...

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unknownx500

0 1 12

Postcapitalism?

Paul Mason's Postcapitalism: A Guide To Our Future is not a book about communications or PR, but it's worth reading (and recommending)...

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0 1 12

Is Facebook Spinning Trending News?

The story from the US following accusations by former Facebook news 'curators' that the social media platform has on occasion downplayed...

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0 1 6

Agency Survival Guide: Agility, Diversity & Alacrity

Futurist (and friend) Ross Dawson writes below on four opportunities he thinks PR agencies need to embrace to survive: brand co-creation,...

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unknownx500

1 1 13

Designing Time, Rather Than Managing It

We all speak of time as one of our rarest, most precious assets, yet we 'manage' it like water gushing through a pipe, with to-do lists...

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3 5 20

Snapchat Is Where It's At

One of the least understood social media platforms by people of my, shall we say, seasoned generation is Snapchat, which means we tend to...

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unknownx500

1 1 15

Pitching Science To Buzzfeed

Stumbled across a slightly surprising Tweet from Buzzfeed linking to a ProfNet post with tips to PR people on how to better pitch science...

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unknownx500

0 1 2

The World Wide Web Today

No commentary required. Just interesting.

The United States is just one part of the global, online community. Even if you're not conscious of it, it's very likely that you're...…

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unknownx500 Bull3t

2 1 14

Remember When 'Liking' A Facebook Post Was Enough?

For most of us, it still is.

So far, the new 'Reactions' button on Facebook is getting a :( from users. 

I get why they pushed the feature...

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1 1 10

A New Madison Avenue?

I'm walking a fine line here.

The article below compares clients and parent companies in ways that are a little bit uncomfortable for...

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1 1 11

To Tweet Or Not To Tweet

This is going to sound harsh, but it needs to be said.

There are two kinds of PR people today.  Those who tweet, and those who don't, and...

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0 1 2

Fighting Zika With Books

I wrote about this yesterday but only had a link in Portuguese to share ... 

Here's a bit more in English, with a video link. 

“Safe Stories” is the world’s first repellent storybook. We used nanotechnology to develop this new type of mosquito-repelling product,...…

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0 1 36

Op-eds: old school PR still generates discussion

Whether you agree with President Obama and his editorial in the Telegraph today, one thing is clear: guest editorials can still set much...

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1 1 13

Prompting action on big problems like climate change needs data + psychology

You would think the fact that we are heating up the world beyond habitability would be enough to make people stop and look at what's...

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0 1 25

Global Comms Report Underscores The Pace And Depth Of Change For PR Agencies

Lots of great data emerging from the USC / Holmes Report on global communications, with some particularly important implications on...

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0 1 25

Swat The SWOT

Hard to imagine an agency new business pitch without some version of a Strengths (S) - Weaknesses (W) - Opportunities (O) - Threats (T)...

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0 1 13

Great Content Is Designed To Generate Earned Attention

Here's some great work - not ours, although I kinda wish it was - illustrating the powerful intersection of creative content and earned...

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0 1 12

Shakespeare: Proto-Influencer

Searching for influential heroes is a big part of many marketing campaigns these days, even as YouTube or Instagram changes our...

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1 1 108

What Is PR, Anyway?

Everyone in the PR business has paused at least once when asked, maybe by an aunt or guest at a dinner party, 'what exactly is it that...

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2 2 42

Breaking In To PR

Friend and London colleague Saska Graville offers great advice in the article below to those looking to get ahead in the media business...

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unknownx500 kleuske

0 1 44

Agencies: get big, get niche or get out

Scalability and specialization are two trends shaping the PR agency landscape, and failure to embrace one or the other may determine...

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1 1 32

Bosses: Be Sincere, Be Brief and Be Seated

No matter how senior you are, how facile you are with numbers or how brilliant your strategic vision, your success as a leader is...

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unknownx500 John Morton

1 1 48

Empathy: the soul of real communications

The splash below on empathy from Emi Kolawole at Standford made an impression this week on the creative circles here at Ketchum - it's...

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unknownx500 planeta

1 1 11

Clients: Great Work Starts With A Great Brief

You know that, of course.  

And many briefs are actually pretty good: clear and specific, with latitude for creativity. 

I think I've seen...

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6 5 2.1k

Storytelling is good. Creating shared meaning is fantastic.

For marketers, ad blocking technology presents an obstacle.  For PR people, it may create an opening. We're good at earning engagement...

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unknownx500

0 1 0

Facebook Live: Powerful ... Scary

Facebook Live - Facebook's new real-time video service offers brands and organizations a platform with a potential reach of more than...

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0 1 33

Can we handle the truth?

Back in my student journalism days, before Facebook or Buzzfeed, the truth was easy to find. 

"Seek the truth," the Professor would say,...

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0 2 12

If this is what they came for, imagine what they came from

Here's a brilliant piece of film conceived and created in 48 hours to draw attention to refugees. 

Great ideas don't necessarily take...

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1 2 34

PR: naturally digital

Here's a thoughtful post asking us to stop carving communications channels, content and competencies into 'digital' and 'traditional'...

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0 1 2

Optimal eye contact: 2-5 seconds

That's what psychologists tell us. Shorter than that, and someone seems dodgy. Much longer than that, and someone looks like they might...

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unknownx500

0 1 27

Brexit and PR jobs

Most meetings with clients this week in London start with chit chat about the Brexit. Few (none) see it as good for business in the short...

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unknownx500

1 1 16

A superhero for ... IBD

A brief brag on some work we've Just launched in partnership with Marvel (the comic book people) and our clients, Takeda Pharmaceuticals. 

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0 2 26

On being a better public speaker: confessions of a PR man

As friend and colleague Stephen Waddington confides in a post below, there was a time when I didn't much care for public speaking.  

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unknownx500

0 1 10

Re-routing negative conversations

It seems easier than ever - especially on social media - for conversations to turn negative, and then personal, and then destructive.  

No...

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unknownx500

0 1 4

Welcome, Madame President

A little Ketchum news to share in case you missed it elsewhere: Barri Rafferty has been named our global president by our CEO, Rob...

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unknownx500

0 1 10

Working out loud

Great post below from a popular UK commentator on communications, Rachel Miller, on the notion of 'working out loud,' a concept sparked...

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unknownx500

0 2 47

Let girls learn

Full disclosure: I was already a big supporter of First Lady Michelle Obama, a fan of James Corden's 'Carpool Karaoke' and in favour of...

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unknownx500

0 1 20

Automated influencer marketing?

I suppose it was only a matter of time. 

Connecting brands with content creators was ripe for automation.  For humans, scanning social...

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unknownx500

0 1 10

Will there ever be another Ice Bucket Challenge?

Earlier in my career, when I focused on healthcare PR, clients had a consistent response when we asked what success would look like for...

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unknownx500

0 1 13

Time for a jargon cull

A great if underdeveloped article below on business jargon that has, forgive me, gone past its sell-by date.

I've got a few more to kick...

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unknownx500

0 1 10

Versatile leadership

File this in the Learn From Competitors drawer...

I've known Matt Neale from Golin for years and worked with him on many industry...

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unknownx500

0 2 7

Read this, but please don't ask me to play Candy Crush with you

Our global engagement team finds the answers to questions that keep us up at night.  

Like: why would anyone spend real-world money for...

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unknownx500

2 1 28

A note on the correct use of "y'all"

The thirty seconds it takes to read this will save you untold embarrassment and possible physical harm in the deep south of the US. 

Read More…
unknownx500

1 1 13

Calculating ROI for sport sponsorship

With the endless debate in the PR community about how to best show a return on investment ("I don't know the definition of good PR, but I...

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unknownx500

1 1 17

The end of objectivity in journalism?

Few industries have been as disrupted by technology in recent years as the news business. 

Some changes are obvious: sharing content on...

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