Finally, I may be able describe what I do without boring or offending people. 

Looking forward to the publication of this book next month. 

A piece in Ad Age looks ahead by a decade to imagine the world of the creative director, and how much different the ads he or she...

After a few years in the PR arena, you realize that a lot of what you've be able to do comes down to opportunities created for you by...

OK. I'm not a lawyer or an accountant, and my understanding of international tax policy is rudimentary, at best.

I also have no...

A big part of my relatively new job is growth: identifying and applying ideas to help our businesses continue to grow  in order to give...

About this time each year I'm approached by university students looking for advice on how to differentiate themselves from their...

This relates to PR tangentially, but it's really about African elephants and one woman's commitment to do something significant to fight...

Anyone remotely connected with me on social media knows that I really like maps - the world's original infographics.  

Each one is an...

I am nodding my head so earnestly in agreement with frenemy Gail Heimann at Weber, my neck hurts.

Cannes Lions: it's a festival. You enter...

As a former deputy editor at Red magazine, friend and Ketchum UK colleague Saska Granville knows a thing or two about the opportunities...

AMEC - the measurement and evaluation wing of the global PR community - has a new framework for helping communicators analyse PR activity...

I had the opportunity to share personal views on leadership in the age of Twitter and SnapChat with the Social C-Suite, and you can see...

I've been interested in an idea about the future of work and careers I first heard a few years ago from a Harvard business school...

Here's some interesting research on which kinds of faces we find trustworthy ... "typical" seems to beat attractive. 

Finally had a chance for a lunch-time wander over to the newly refurbished Tate Modern.  Wow. 

At 122 paces (I counted) behind our London...

I am generally an early riser, and therefore a superior person.  My teenage son sleeps late into the day, a typically lazy Gen Z slacker. 

Facebook's announcement of changes to its traffic algorithms (the equations that determine what users see on their screens) to place...

Here's a really rather remarkable summary of a workshop exploring ways of producing better work through closer collaboration on planners...

A story going viral in the UK and beyond this morning: the safety pin as a symbol to resist racism, reportedly on the rise following last...

As chaos ensues around the UK referendum on EU membership, this blog has complied a wide range of posts and guidelines for communicating...

Most Americans and many Brits who've studied communications theory over the past three or four decades have encountered the seminal work...

Known best for its annual conference at the Swiss Alps resort town of Davos, the World Economic Forum is actually a prodigious content...

I haven't written much about the Cannes Lions festival this year - I wasn't there and only know what I've read from others.

But here's...

One of the hot topics at this year's marketing hullabalooza in Cannes is the use of virtual reality technology to give consumers a full...

Very happy to announce we've been asked to join the Rome 2024 bid team to bring the Olympic and Paralympic Games to this magnificent city.

If it seems like you can't swing a cat without knocking a negroni cocktail out of someone's hand, it's because you can't.

They're...

Colleagues from the PR world share in the article below their predictions on which campaigns will bring home metal at this year's Cannes...

Here's an insight into human nature that really should find its way into one campaign or another: how we laugh around each other says a...

Here's a great campaign to encourage women to donate (some of) their hair for wigs for cancer patients - a new and very personal 'pink...

Some years ago I was part of a crisis management team working for a pharmaceutical company facing the prospect of a product linked to...

Friend and US colleague Peter Fleischer is known to occasionally drop a swear-bomb into presentations and conversations - not to shock or...

PR Week has published its Global Power Book today (thanks for including me, guys) and will post observations and analyses from its survey...

If you're a leader in global finance, your story needs to artfully demonstrate complete mastery of data, even as it changes by the second. 

If you make it to one PR conference this year, make it to England for the ICCO Oxford Global Summit, 29-30 September on the Oxford...

When it comes to selling sustainable products, research (see below) suggests that the rules are the same as for other goods: pick one...

A film that won't show for 99 years is already winning marketing competitions, giving it an early boost of momentum heading to the Cannes...

This is only a half-baked thought - better than a quarter-baked thought - but possibly not ready for public consumption.

Nonetheless, I'm...

The PRCA, set up in 1969 to represent UK PR agencies, is asking the public whether it should consider changing its name.

Central questions...

If not, you should.

And not just because guys with hip hats, like in the picture, use it to brush up on artisan tattoo dyes.

It's a...

A quick tip of the hat to our agency in Moscow, Ketchum Maslov - named Russian agency of the year by the Holmes Report at a ceremony in...

It's nearly summer, which means my inbox is about to be flooded with CVs/resumes from recent grads. Most are forwarded to our people...

Lots of brands aspire to catalyze or support a 'movement' but only a few succeed, mostly because only a few take on the truly difficult...

Ok I don't know him. And as a PR guy it's no surprise I'd jump to the same conclusion. But he makes a good case not just for the PR...

Eyes are rolling all over London, New York, Lagos and wherever else there are modern PR advisers at the suggestion the craft can be...

Research commissioned by our client, the Financial Times ¦ IE Business School Corporate Learning Alliance, finds common ground among...

Interesting piece below on the US government's increasing interest in what may be considered deceptive practices on the part of paid...

Absolutely delighted to see this baker's dozen of talented professionals added to our global partnership.

Congrats to you all.

Online influencers is a hot topic in marketing departments and PR agencies these days - we're all putting them to work, sometimes...

We've been giving a lot of thought to branded content in it's various forms - advertorials, native advertising or as I've recently heard...

This is an overdue post on a collaborative effort led by industry collaborator Sarah Hall and Ketchum colleague Stephen Waddington called...

New York Times columnist Frank Bruni chimed in over the weekend to the on-going discussion regarding Facebook and its powerful capacity...

Here's a great piece of Stanford thinking on the importance of 'signature' stories in shaping the way we describe brands and...

As a guy who got his start in PR back in the leeches and bloodletting days with a job in healthcare communications, it's great to see the...

Friend and Ketchum colleague Stephen Waddington has a wide network of extraordinary thinkers and writers in the PR business, and as he...

Adding a PR category to the Cannes Lions creativity festival a few years ago has proven to be a potent showcase for the industry with...

Here's a great case study illustrating a half dozen trends in the increasingly disrupted world of marketing: integration, real-time,...

People who make their livings measuring and evaluating communications programs are meeting shortly in London to discuss, well, measuring...

One of the most popular phrases used to describe marketing and PR efforts today is 'storytelling.'

It speaks to a human capacity to...

A few years ago we helped launch a platform to showcase the power of creative communications to address some of the bigger social...

Calvin Klein has once again walked right up to edge of minimal acceptability and probably into darker territory, and the internet is...

An interview with an anonymous social media exec on Digiday raised a question a lot of us have begun to ponder: is the value of online...

Paul Mason's Postcapitalism: A Guide To Our Future is not a book about communications or PR, but it's worth reading (and recommending)...

The story from the US following accusations by former Facebook news 'curators' that the social media platform has on occasion downplayed...

Futurist (and friend) Ross Dawson writes below on four opportunities he thinks PR agencies need to embrace to survive: brand co-creation,...

We all speak of time as one of our rarest, most precious assets, yet we 'manage' it like water gushing through a pipe, with to-do lists...

One of the least understood social media platforms by people of my, shall we say, seasoned generation is Snapchat, which means we tend to...

An article on the unique state of mind that is the Great State of Texas got my attention for nostalgic reasons, but it offers an...

Stumbled across a slightly surprising Tweet from Buzzfeed linking to a ProfNet post with tips to PR people on how to better pitch science...

No commentary required. Just interesting.

I've written before about David Greenberg's remarkable history of the evolution of modern PR as seen through the filter of US...

For most of us, it still is.

So far, the new 'Reactions' button on Facebook is getting a :( from users. 

I get why they pushed the feature...

I'm walking a fine line here.

The article below compares clients and parent companies in ways that are a little bit uncomfortable for...

This is going to sound harsh, but it needs to be said.

There are two kinds of PR people today.  Those who tweet, and those who don't, and...

I wrote about this yesterday but only had a link in Portuguese to share ... 

Here's a bit more in English, with a video link. 

Whether you agree with President Obama and his editorial in the Telegraph today, one thing is clear: guest editorials can still set much...

You would think the fact that we are heating up the world beyond habitability would be enough to make people stop and look at what's...

Lots of great data emerging from the USC / Holmes Report on global communications, with some particularly important implications on...

Hard to imagine an agency new business pitch without some version of a Strengths (S) - Weaknesses (W) - Opportunities (O) - Threats (T)...

Here's some great work - not ours, although I kinda wish it was - illustrating the powerful intersection of creative content and earned...

Searching for influential heroes is a big part of many marketing campaigns these days, even as YouTube or Instagram changes our...

Everyone in the PR business has paused at least once when asked, maybe by an aunt or guest at a dinner party, 'what exactly is it that...

Friend and London colleague Saska Graville offers great advice in the article below to those looking to get ahead in the media business...

Scalability and specialization are two trends shaping the PR agency landscape, and failure to embrace one or the other may determine...

No matter how senior you are, how facile you are with numbers or how brilliant your strategic vision, your success as a leader is...

The splash below on empathy from Emi Kolawole at Standford made an impression this week on the creative circles here at Ketchum - it's...

This story is too good not to share, even though it's in Portuguese: the team at Little George, our creative hothouse at Ketchum Group...

You know that, of course.  

And many briefs are actually pretty good: clear and specific, with latitude for creativity. 

I think I've seen...

For marketers, ad blocking technology presents an obstacle.  For PR people, it may create an opening. We're good at earning engagement...

Ogilvy & Mather boss Paul O'Donnell says a UK exit from the European Union - a real possibility when voters weigh in this summer - would...

Facebook Live - Facebook's new real-time video service offers brands and organizations a platform with a potential reach of more than...

Like a few billion other people, last week I had never heard of Pokémon Go. Now you can't swing a cat without hitting a tourist gazing...

Last week I posted on things to consider when selecting a spokesperson, and given the discussion it prompted I thought you might like a...

Few of us have much time to read anything longer than a tweet these days, and when we do find a moment, we want to spend it on the good...

Back in my student journalism days, before Facebook or Buzzfeed, the truth was easy to find. 

"Seek the truth," the Professor would say,...

Here's a brilliant piece of film conceived and created in 48 hours to draw attention to refugees. 

Great ideas don't necessarily take...

Here's a thoughtful post asking us to stop carving communications channels, content and competencies into 'digital' and 'traditional'...

OK, a bit self-serving as I'm helping to organise it, but if you've got time and patience for one PR conference this year, make it the...

That's what psychologists tell us. Shorter than that, and someone seems dodgy. Much longer than that, and someone looks like they might...

Most meetings with clients this week in London start with chit chat about the Brexit. Few (none) see it as good for business in the short...

A brief brag on some work we've Just launched in partnership with Marvel (the comic book people) and our clients, Takeda Pharmaceuticals. 

As friend and colleague Stephen Waddington confides in a post below, there was a time when I didn't much care for public speaking.  

It seems easier than ever - especially on social media - for conversations to turn negative, and then personal, and then destructive.  

No...

A little Ketchum news to share in case you missed it elsewhere: Barri Rafferty has been named our global president by our CEO, Rob...

An interesting meeting today with a customer-engagement research company prompted a discussion on the use of data and PR. 

I know. ...

Great post below from a popular UK commentator on communications, Rachel Miller, on the notion of 'working out loud,' a concept sparked...

Full disclosure: I was already a big supporter of First Lady Michelle Obama, a fan of James Corden's 'Carpool Karaoke' and in favour of...

I suppose it was only a matter of time. 

Connecting brands with content creators was ripe for automation.  For humans, scanning social...

Earlier in my career, when I focused on healthcare PR, clients had a consistent response when we asked what success would look like for...

Yesterday, I ranted about content and our need as an industry to continuing improving our capacity to produce the kind of material that...

A great if underdeveloped article below on business jargon that has, forgive me, gone past its sell-by date.

I've got a few more to kick...

File this in the Learn From Competitors drawer...

I've known Matt Neale from Golin for years and worked with him on many industry...

Our global engagement team finds the answers to questions that keep us up at night.  

Like: why would anyone spend real-world money for...

The thirty seconds it takes to read this will save you untold embarrassment and possible physical harm in the deep south of the US. 

With the endless debate in the PR community about how to best show a return on investment ("I don't know the definition of good PR, but I...

Few industries have been as disrupted by technology in recent years as the news business. 

Some changes are obvious: sharing content on...

Here's a wake up call for the PR industry (written from the perspective of a former ad man): we are only about half has good at content...