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The Rise (Return?) Of The Neo-Generalist

Finally, I may be able describe what I do without boring or offending people. 

Looking forward to the publication of this book next month. 

During an era still dominated by hyperspecialism and experts with ‘the one right answer’, the neo-generalist defies easy classification....…

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unknownx500

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Open the door, please

After a few years in the PR arena, you realize that a lot of what you've be able to do comes down to opportunities created for you by...

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Howdy, partners

Absolutely delighted to see this baker's dozen of talented professionals added to our global partnership.

Congrats to you all.

NEW YORK, May 25, 2016 – Leading global public relations agency Ketchum today announced the election of 13 new partners. Ketchum partners...…

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unknownx500 wicky-wacky

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Fighting Zika With Books

I wrote about this yesterday but only had a link in Portuguese to share ... 

Here's a bit more in English, with a video link. 

“Safe Stories” is the world’s first repellent storybook. We used nanotechnology to develop this new type of mosquito-repelling product,...…

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