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The Rise (Return?) Of The Neo-Generalist

Finally, I may be able describe what I do without boring or offending people. 

Looking forward to the publication of this book next month. 

During an era still dominated by hyperspecialism and experts with ‘the one right answer’, the neo-generalist defies easy classification....…

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Open the door, please

After a few years in the PR arena, you realize that a lot of what you've be able to do comes down to opportunities created for you by...

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0 0 5

Apple's Message To Europe (And The World)

OK. I'm not a lawyer or an accountant, and my understanding of international tax policy is rudimentary, at best.

I also have no...

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On Growth: Are The Answers In Cities?

A big part of my relatively new job is growth: identifying and applying ideas to help our businesses continue to grow  in order to give...

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Remembering elephants

This relates to PR tangentially, but it's really about African elephants and one woman's commitment to do something significant to fight...

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Brands, media and blurring borders

As a former deputy editor at Red magazine, friend and Ketchum UK colleague Saska Granville knows a thing or two about the opportunities...

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A new framwork for measuring your communications

AMEC - the measurement and evaluation wing of the global PR community - has a new framework for helping communicators analyse PR activity...

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Me: why leaders need to engage on social media

I had the opportunity to share personal views on leadership in the age of Twitter and SnapChat with the Social C-Suite, and you can see...

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The "Hollywood model" for work and careers

I've been interested in an idea about the future of work and careers I first heard a few years ago from a Harvard business school...

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Choosing a spokesperson? Go for a "typical" face

Here's some interesting research on which kinds of faces we find trustworthy ... "typical" seems to beat attractive. 

Average-looking faces are considered most trustworthy, psychological research finds.

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Creative inspiration at our own backdoor

Finally had a chance for a lunch-time wander over to the newly refurbished Tate Modern.  Wow. 

At 122 paces (I counted) behind our London...

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Sleep, social jet lag and why we're so tired

I am generally an early riser, and therefore a superior person.  My teenage son sleeps late into the day, a typically lazy Gen Z slacker. 

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#SafetyPin: a symbol for the times

A story going viral in the UK and beyond this morning: the safety pin as a symbol to resist racism, reportedly on the rise following last...

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Today we are loving: brave Romanian hairstyles

Here's a great campaign to encourage women to donate (some of) their hair for wigs for cancer patients - a new and very personal 'pink...

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Swearing can be persuasive

Friend and US colleague Peter Fleischer is known to occasionally drop a swear-bomb into presentations and conversations - not to shock or...

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Take the Global Power Book pledge?

PR Week has published its Global Power Book today (thanks for including me, guys) and will post observations and analyses from its survey...

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1 2 30

Have you tried Highbrow?

If not, you should.

And not just because guys with hip hats, like in the picture, use it to brush up on artisan tattoo dyes.

It's a...

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Winning in Russia ... and beyond

A quick tip of the hat to our agency in Moscow, Ketchum Maslov - named Russian agency of the year by the Holmes Report at a ceremony in...

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PR success in three easy steps? Good grief...

Eyes are rolling all over London, New York, Lagos and wherever else there are modern PR advisers at the suggestion the craft can be...

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Howdy, partners

Absolutely delighted to see this baker's dozen of talented professionals added to our global partnership.

Congrats to you all.

NEW YORK, May 25, 2016 – Leading global public relations agency Ketchum today announced the election of 13 new partners. Ketchum partners...…

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Field guide to online influencers

Online influencers is a hot topic in marketing departments and PR agencies these days - we're all putting them to work, sometimes...

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Branded content on ...The Onion?

We've been giving a lot of thought to branded content in it's various forms - advertorials, native advertising or as I've recently heard...

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#FuturePRoof your consultancy

This is an overdue post on a collaborative effort led by industry collaborator Sarah Hall and Ketchum colleague Stephen Waddington called...

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Facebook and the content we crave

New York Times columnist Frank Bruni chimed in over the weekend to the on-going discussion regarding Facebook and its powerful capacity...

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Not all stories are created equally

Here's a great piece of Stanford thinking on the importance of 'signature' stories in shaping the way we describe brands and...

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3 0 31

Good PR for PR at Cannes

Adding a PR category to the Cannes Lions creativity festival a few years ago has proven to be a potent showcase for the industry with...

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Sweet disruption

Here's a great case study illustrating a half dozen trends in the increasingly disrupted world of marketing: integration, real-time,...

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2 0 32

Swipe right for creativity?

A few years ago we helped launch a platform to showcase the power of creative communications to address some of the bigger social...

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Calvin Klein, Crossing Lines. Again

Calvin Klein has once again walked right up to edge of minimal acceptability and probably into darker territory, and the internet is...

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Influencer marketing: bubble or gold mine?

An interview with an anonymous social media exec on Digiday raised a question a lot of us have begun to ponder: is the value of online...

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Postcapitalism?

Paul Mason's Postcapitalism: A Guide To Our Future is not a book about communications or PR, but it's worth reading (and recommending)...

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Is Facebook Spinning Trending News?

The story from the US following accusations by former Facebook news 'curators' that the social media platform has on occasion downplayed...

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1 0 34

Designing Time, Rather Than Managing It

We all speak of time as one of our rarest, most precious assets, yet we 'manage' it like water gushing through a pipe, with to-do lists...

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Snapchat Is Where It's At

One of the least understood social media platforms by people of my, shall we say, seasoned generation is Snapchat, which means we tend to...

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1 0 19

Pitching Science To Buzzfeed

Stumbled across a slightly surprising Tweet from Buzzfeed linking to a ProfNet post with tips to PR people on how to better pitch science...

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The World Wide Web Today

No commentary required. Just interesting.

The United States is just one part of the global, online community. Even if you're not conscious of it, it's very likely that you're...…

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A New Madison Avenue?

I'm walking a fine line here.

The article below compares clients and parent companies in ways that are a little bit uncomfortable for...

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To Tweet Or Not To Tweet

This is going to sound harsh, but it needs to be said.

There are two kinds of PR people today.  Those who tweet, and those who don't, and...

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Fighting Zika With Books

I wrote about this yesterday but only had a link in Portuguese to share ... 

Here's a bit more in English, with a video link. 

“Safe Stories” is the world’s first repellent storybook. We used nanotechnology to develop this new type of mosquito-repelling product,...…

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Op-eds: old school PR still generates discussion

Whether you agree with President Obama and his editorial in the Telegraph today, one thing is clear: guest editorials can still set much...

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Swat The SWOT

Hard to imagine an agency new business pitch without some version of a Strengths (S) - Weaknesses (W) - Opportunities (O) - Threats (T)...

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0 0 14

Shakespeare: Proto-Influencer

Searching for influential heroes is a big part of many marketing campaigns these days, even as YouTube or Instagram changes our...

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What Is PR, Anyway?

Everyone in the PR business has paused at least once when asked, maybe by an aunt or guest at a dinner party, 'what exactly is it that...

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Breaking In To PR

Friend and London colleague Saska Graville offers great advice in the article below to those looking to get ahead in the media business...

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Agencies: get big, get niche or get out

Scalability and specialization are two trends shaping the PR agency landscape, and failure to embrace one or the other may determine...

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Empathy: the soul of real communications

The splash below on empathy from Emi Kolawole at Standford made an impression this week on the creative circles here at Ketchum - it's...

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Taking 'Medium As Message' To A New Level

This story is too good not to share, even though it's in Portuguese: the team at Little George, our creative hothouse at Ketchum Group...

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Clients: Great Work Starts With A Great Brief

You know that, of course.  

And many briefs are actually pretty good: clear and specific, with latitude for creativity. 

I think I've seen...

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2 1 15

Brexit: Unnecessary Risk For UK PR

Ogilvy & Mather boss Paul O'Donnell says a UK exit from the European Union - a real possibility when voters weigh in this summer - would...

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Facebook Live: Powerful ... Scary

Facebook Live - Facebook's new real-time video service offers brands and organizations a platform with a potential reach of more than...

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Reading recommendations for ... better writing

Few of us have much time to read anything longer than a tweet these days, and when we do find a moment, we want to spend it on the good...

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Can we handle the truth?

Back in my student journalism days, before Facebook or Buzzfeed, the truth was easy to find. 

"Seek the truth," the Professor would say,...

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PR: naturally digital

Here's a thoughtful post asking us to stop carving communications channels, content and competencies into 'digital' and 'traditional'...

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I found a PR conference for you to attend

OK, a bit self-serving as I'm helping to organise it, but if you've got time and patience for one PR conference this year, make it the...

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Optimal eye contact: 2-5 seconds

That's what psychologists tell us. Shorter than that, and someone seems dodgy. Much longer than that, and someone looks like they might...

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Brexit and PR jobs

Most meetings with clients this week in London start with chit chat about the Brexit. Few (none) see it as good for business in the short...

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A superhero for ... IBD

A brief brag on some work we've Just launched in partnership with Marvel (the comic book people) and our clients, Takeda Pharmaceuticals. 

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Re-routing negative conversations

It seems easier than ever - especially on social media - for conversations to turn negative, and then personal, and then destructive.  

No...

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Welcome, Madame President

A little Ketchum news to share in case you missed it elsewhere: Barri Rafferty has been named our global president by our CEO, Rob...

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Working out loud

Great post below from a popular UK commentator on communications, Rachel Miller, on the notion of 'working out loud,' a concept sparked...

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Let girls learn

Full disclosure: I was already a big supporter of First Lady Michelle Obama, a fan of James Corden's 'Carpool Karaoke' and in favour of...

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Automated influencer marketing?

I suppose it was only a matter of time. 

Connecting brands with content creators was ripe for automation.  For humans, scanning social...

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Will there ever be another Ice Bucket Challenge?

Earlier in my career, when I focused on healthcare PR, clients had a consistent response when we asked what success would look like for...

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Time for a jargon cull

A great if underdeveloped article below on business jargon that has, forgive me, gone past its sell-by date.

I've got a few more to kick...

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Versatile leadership

File this in the Learn From Competitors drawer...

I've known Matt Neale from Golin for years and worked with him on many industry...

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2 0 53

A note on the correct use of "y'all"

The thirty seconds it takes to read this will save you untold embarrassment and possible physical harm in the deep south of the US. 

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Calculating ROI for sport sponsorship

With the endless debate in the PR community about how to best show a return on investment ("I don't know the definition of good PR, but I...

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1 0 15

The end of objectivity in journalism?

Few industries have been as disrupted by technology in recent years as the news business. 

Some changes are obvious: sharing content on...

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We need to get better at content. Seriously

Here's a wake up call for the PR industry (written from the perspective of a former ad man): we are only about half has good at content...

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