Adapting to the swing toward in-house marketing support
Here's a very good assessment of how agencies and brands can make the most of the (current) shift toward aggregating marketing support...
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PR-bots. Coming soon?
The robots are coming.
No need to panic, but it's time to start making thoughtful decisions about where and how we want automation...
unknownx500
To change minds, accentuate the positive
Facts don't win hearts. Feelings do.
And helping people feel good about a new way of looking at a particular issue or topic is much...
unknownx500
PR's PR problem
Maybe our doubts about PR's place in the world could be helped with better hats or costumes?
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No, maybe our image problem stems from the lack of image-shaping symbols, tools and signs that other endeavours have instilled in the...…
Fake news is not new ... but it's bigger and badder than ever
Some in the PR business are quick to dismiss the rise of "fake news" as an old story, and to a degree, they're right. It's not new.
But as...
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