PR-bots. Coming soon?

The robots are coming. 

No need to panic, but it's time to start making thoughtful decisions about where and how we want automation...

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To change minds, accentuate the positive

Facts don't win hearts. Feelings do. 

And helping people feel good about a new way of looking at a particular issue or topic is much...

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PR's PR problem

Maybe our doubts about PR's place in the world could be helped with better hats or costumes?

No, maybe our image problem stems from the lack of image-shaping symbols, tools and signs that other endeavours have instilled in the...…

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