Our global engagement team finds the answers to questions that keep us up at night.
Like: why would anyone spend real-world money for virtual things in a video game?
Psychology. That's why.
By collecting troves of data on how users play their games, developers have mastered the science of applied addiction. And with the rise of "freemium" games that rely on micro-transactions, they have good reason to deploy the tools of behavioral psychology to inspire purchases.