Our global engagement team finds the answers to questions that keep us up at night.
Like: why would anyone spend real-world money for virtual things in a video game?
Psychology. That's why.
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By collecting troves of data on how users play their games, developers have mastered the science of applied addiction. And with the rise of "freemium" games that rely on micro-transactions, they have good reason to deploy the tools of behavioral psychology to inspire purchases.
http://www.vox.com/2016/7/21/12247428/how-free-games-make-money
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