I suppose it was only a matter of time.
Connecting brands with content creators was ripe for automation. For humans, scanning social media channels for the 'next big thing' is time-consuming and replete with missed opportunities. But with algorithms, not so much.
I stumbled upon a reference to this Dutch start-up, Influencers at Work, and that's exactly what they claim to offer. (I say claim because I haven't actually worked with them).
I assume humans haven't been written completely out of the equation for selecting who's admitted to the platform?
Any experience here?
Influencers At Work automates the time-consuming process of personally identifying, approaching and activating multiple influential content creators with the purpose of creating and distributing branded content.