For marketers, ad blocking technology presents an obstacle. For PR people, it may create an opening. We're good at earning engagement through storytelling, right?
But let's be careful: bad PR is harder to ignore than a bad ad, and potentially a lot more damaging.
People are wise to 'spin' and while they may forgive or at least understand a desire to present facts in the best possible light, their tolerance for it is limited. And outright deception? Unforgiveable.
So let's focus on good PR - sharing information and insight that helps communities do things (share, create, understand, amplify, and use ideas) in ways they couldn't do on their own.
Storytelling / appealing to an audience is a big part of good PR. But the real goal is to create shared meaning within the communities a brand serves. That's fantastic PR.
Thanks @sdonaton for a great post.
The golden age of advertising may be coming to a close, but the golden age of storytelling is just getting started. Don't skip it.