This story is too good not to share, even though it's in Portuguese: the team at Little George, our creative hothouse at Ketchum Group (Sao Paulo), is working with Brazilian healthcare and chemical leader Ananse Quimica to distribute children's books through daycare centers. 

The books, Safe Stories, aren't like the others on the shelves, however.  They're coated with a special child-friendly insect repellent to combat mosquitos carrying zika and dengue fever, among other dangerous diseases. 

Now that's pretty cool.