No matter how senior you are, how facile you are with numbers or how brilliant your strategic vision, your success as a leader is directly proportionate to your ability to communicate clearly and authentically.
Lots of good style advice in the article below, and if you're looking for a bit more on the substance of excellent leadership communications, take a look at some research we published a few months ago: https://www.ketchum.com/2015-leadership-communication-monitor ... which in short can be summed as:
- Lead by example
- Communicate transparently
- Admit mistakes
- Bring out the best in others
- Address controversial issues calmly and with confidence
And if none of these appeal, you could do worse than listening to FDR: be sincere, be brief and be seated.
He said communication skills are fundamental in reaching an audience, influencing them, and sharing your message. Having analytical skills are important, too, but you still have to be able to articulate in a clear and concise manner. These skills have remained important over time for all workers, and he doesn’t think that will change any time soon.