Hard to imagine an agency new business pitch without some version of a Strengths (S) - Weaknesses (W) - Opportunities (O) - Threats (T) analysis. How else can we explain the thread of our strategic brilliance and how it ties to the client's situation?
Turns out there *are* other ways.
One is the resource-base analysis (RBA) described below, which strikes me as a little more robust, future focused and 'newsy' - always important for PR campaigns.
Any experience with it?
When many leaders are asked how they think about strategy they often immediately suggest a SWOT analysis (standing for Strengths, Weaknesses, Opportunities and Threats) as a primary tool to use in order to shape it. However, not only is SWOT an old and many would say outdated tool but is, at best, a very static look at a given organization and broadly relies on people’s gut feelings and opinions and misses many other key factors that would help better form good strategy. Bamford proposes three major approaches to thinking about strategy.