Lots of brands aspire to catalyze or support a 'movement' but only a few succeed, mostly because only a few take on the truly difficult issues in a meaningful, fitting way.
Aeromexico hasn't blinked in its take on 'borders' and the divisions people impose between themselves in this ad by Ogilvy & Mather.
It won't resonate with everyone, but those who reject it out of hand aren't likely to be Aeromexico customers in the first place, I'm guessing.
Take a look below. Thanks to friend Robbie Checkoway in Amsterdam for spotting.
There are ideological divides that lead to tensions between man and woman, fat and thin, straight and homosexual. Then, there are the more tangible separators like fences and walls -- an obvious nod to the tremendous barricade between the U.S. and Mexico proposed by Mr. Trump, built "simply because someone didn't want anything to do with someone next door."