The PRCA, set up in 1969 to represent UK PR agencies, is asking the public whether it should consider changing its name.

Central questions are whether "public relations" remains a relevant description today after nearly 50 years of evolution, and if "consultants" is too restrictive.

I'm generally against name changes made without strong consensus - they are distracting and potentially expensive, with no obvious benefit. So kudos for asking.

PR is as valid as ever as labels go, and as I've written elsewhere, we waste too much time wringing our hands about its modernity.

I do see the field as expended beyond consultancy, to include production and management among many other services, so maybe there's room to improve here.

The PR Association?

You can have your say, too. See below.