I had the opportunity to share personal views on leadership in the age of Twitter and SnapChat with the Social C-Suite, and you can see below why I think being part of the social conversation is such a big part of leading an organisation.
Engaging on social media is not always easy, and for leaders it can raise extra anxieties. I know - I was not an early adopter and still have moments of insecurity: what if this is the tweet that confirms I'm an imposter?
But the benefits outweigh the risks: better, faster and wider connections at work, at home and in the world make me better at my job. I think.
I just had to use that quote from David Gallagher, the CEO of Ketchum Europe, as the headline of my latest Social CEO of the Week post. What David actually said was, “Social media pretty much IS my working life,” so I hope he’ll forgive a bit of artistic licence for a more dramatic headline. I think the meaning and sentiment hasn’t changed.