I am nodding my head so earnestly in agreement with frenemy Gail Heimann at Weber, my neck hurts.

Cannes Lions: it's a festival. You enter some work. Maybe collect a heavier-than-it-looks statue. You get a sense of what's on in the marketing services world. You connect with clients and maybe a prospect. You share some ideas on one of the stages.

And maybe you come back with an idea or two you probably wouldn't have had on your own, and some inspiration to make your next project a bit more impactful.

Right?