Here's an accessible post on what will likely be the defining technology of the 21st century, or at least the first half: artificial intelligence.
Author Marc Benioff, chair and CEO of Salesforce, points out the clear implications for business overall and PR people in particular: trust and transparency as it relates to data.
But I think it goes beyond how companies or institutions use data; every aspect of an organization's operations, policies and actions will be open for inspection, analysis and public reaction.
If we're not ready for that now, we'd better be soon.
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But over the next few years, AI in the cloud promises to democratize intelligence, potentially making every company and every employee smarter, faster and more productive.
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