Here's an accessible post on what will likely be the defining technology of the 21st century, or at least the first half: artificial intelligence.
Author Marc Benioff, chair and CEO of Salesforce, points out the clear implications for business overall and PR people in particular: trust and transparency as it relates to data.
But I think it goes beyond how companies or institutions use data; every aspect of an organization's operations, policies and actions will be open for inspection, analysis and public reaction.
If we're not ready for that now, we'd better be soon.
But over the next few years, AI in the cloud promises to democratize intelligence, potentially making every company and every employee smarter, faster and more productive.