I can count on one average-sized  hand how many times I've quoted Margaret Thatcher, and I'm reluctant to enter the never-ending navel-gazing contemplations of PR as 'profession or craft,' but a chapter in the second edition of #FuturePRoof struck a chord.

I like the idea of PR professional not as a shill or shield, but as a driver for social dialogue between and among differing and even competing interests and perspectives. 

What do you think?