The disruption of media and journalism by digital technology and social channels is a global phenomenon, but few markets are changing as dramatically and massively as China as new indigenous platforms proliferate.
Here's a good introduction to the concept of self media - something we're digging into across our group of agencies.
As a relative novice on the topic, I'd love your expert views. What do you think?
As the “self” suggests, the term refers to content produced by those who operate outside of the traditional media framework, akin to “citizen journalism