The disruption of media and journalism by digital technology and social channels is a global phenomenon, but few markets are changing as dramatically and massively as China as new indigenous platforms proliferate.
Here's a good introduction to the concept of self media - something we're digging into across our group of agencies.
As a relative novice on the topic, I'd love your expert views. What do you think?
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As the “self” suggests, the term refers to content produced by those who operate outside of the traditional media framework, akin to “citizen journalism
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