Ironic that I'm suggesting two books to time-poor PR people ... a thinly disguised plea for someone to tell us what we need to know from them?
I've ordered both and will report back. But anyone has a early view, please share: so much to read these days!
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he economist Herbert A. Simon first developed the concept of an attention economy in a 1971 essay.1 Taking note of the new phenomenon of “information overload,” Simon pointed out something that now seems obvious—that “a wealth of information creates a poverty of attention.”
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