Been thinking a lot about growth since I took a job with growth in my title, so I was pleased to stumble upon this from Interbrand, an Omnicom branding agency.
What do you think?
Your brand and your business interact to generate growth. Both internally and externally, the brand is the thing that people “hold on” to, aligning them within your organization and connecting them to those you’re trying to serve. Your brand is therefore a proxy for your business: it drives your market, product, and service strategy by helping to determine where and how far you can grow.