Some advice frequently dispensed to PR students looking to stand out from the crowd, worth repeating: blog.
Or post on LinkedIn. Share interests on Instagram. Start a podcast series. Start a YouTube channel.
Doesn't really matter where - the important thing is to get comfortable creating/curating/sharing content for public consumption and feedback.
Good luck with these awards, Laura!
The truth is that blogging doesn't come naturally to everyone, but I really encourage you to stick with it, find what you enjoy writing about and discover your niche. Your little corner of the internet has the power to give you such a sense of accomplishment and can open so many doors.