Congrats to Maxim Behar and the team at ICCO for inking this important deal with the Chinese International PR Association - the first step in what promises to be a long and fruitful cooperation.
With the goal of becoming PR consultancy's global voice, ICCO has been rapidly expanding its influence around the world under Maxim's vision and the steady hands of Francis Ingham and Charlene Corrin. The Chinese agreement follows earlier deals this year in Europe and Africa, and plans for Latin America are in development, too.
Nice way to close out the year, guys!
The agreement calls for an intensive exchange of information and training, regular meetings and the exchange of delegates in the Summits of both parties. There are also initial plans to organise an ICCO Summit in Beijing in 2020.