I've been too worried about real news lately to write much about fake news, but here's an interesting take: maybe fake news thrives because 99% of journalism depends on advertising for revenue, and advertising now thrives on reach and clicks.
Not, necessarily, content of quality and integrity.
Disclosure: I work for a giant advertising holding company, so it may come as no surprise that I am not completely convinced of the charges against advertising.
We have convinced ourselves in a neoliberal age that only the "best" ideas survive in "the market," despite all evidence to the contrary.
I do however share the concern that truth is rapidly losing ground to opinion, and if journalism is to serve as a protector, it's going to need reinvention.
‘Audience’ used to be a finite resource, reserved for major news organisations. Joining that club required time and money to build print, broadcast or online infrastructure, develop a brand and reputation using editorial and journalistic skills, and adhere to ethical and legal press standards.