In today's politically charged climate, just about any comment about any topic is bound to alienate at least half the public, so it was a little surprising to see so many Super Bowl advertisers taking a chance with views on topical issues.
ICYMI: below is Stuart Elliott's Media Village take on this year's top spots and the trends that connect them. Short version: there were more political messages than most expected, and they skewed decisively more anti-Trump than pro-Trump.
It could be that these were products of the moment - not the beginning of more overtly activist approach to marketing.
Or it could be when brands committed to taking a stand on the issues and concerns they share with their employers, customers and communities.
Time will tell, but advertising often leads the way for a brand's activities, and it may well be we'll see a stronger emphasis on social and political issues in corporate and brand PR programs this year, too.
Advertiser after advertiser broke with conventional wisdom to tackle topical issues in their spots, defying pundits who predicted that Madison Avenue would play it safe for fear of alienating any of the giant viewing audience. Instead, numerous brands took stands by celebrating immigration, diversity, multiculturalism, inclusion, unity, acceptance, tolerance, the environment and the arts.