Sorry I will be away to miss this discussion about the relationship between the academic and practitioner spheres of influence in the PR community, as it touches on a few questions I have often pondered ...

Like, why won't practitioners actively cultivate and use a collective body of knowledge when applying their skills?

And why are academics seemingly so reluctant to engage the practitioners when it comes to research design and application?

In my practice experience I've seen similar schisms in law, architecture and even cardiovascular medicine, but nowhere is the split as pronounced as it is in our business.

I suspect this has a lot to do with a lack of academic qualifications for PR practice, and a debate on the value of PR degrees generally (I for one prefer candidates with them, if for no reason other than an indication of commitment).

Anyway. Should be a good discussion.