Love this initiative from the Grey advertising agency to celebrate diversity by (temporarily) changing its name back to that of its two Jewish founders, for at least three reasons:
- It's bold and timely
- It's backed up with substantive commitments to diversifying its workforce
- And - no snark, I promise - it's essentially a PR idea
Good idea, well executed, to serve a key business purpose.
We've been talking in our group about how to ensure our workforce is future-fit, and diversity in all of its many dimensions is a primary feature of our thinking so far.
I hope Grey's move inspires our agencies and wider PR/media industry to make similar commitments.
Thanks Serena De Morgan for pointing it out.
Grey London is using the agency’s own 100-year-old origin story as a springboard for an industry-wide call to embrace diversity and acceptance via a self-branding campaign, launching today, in which it will rename itself, for more than three months, as Valenstein & Fatt, after its Jewish founders.