It's probably inevitable that some parts of the agency creative process will be automated, some of them quite soon.
Ad agency McCann for example used its artificial intelligence programme to develop a music video before the music was even written. I
Impressive? I think so. Jaw-dropping? I think not.
But it's a solid demonstration of how data (drawn from previous experience) can be applied to standardised processes (the essence of automation) for creative instructions that may pass the Turing Test.
Thanks Alex Micu for pointing this out.
“Create a [stimulating] video that conveys [hunting instinct] through a tone of [ennui] using a [school] motif and [objectification]”.