WeMedia is blowing up the Chinese media landscape
The disruption of media and journalism by digital technology and social channels is a global phenomenon, but few markets are changing as...
Automated influencer marketing?
I suppose it was only a matter of time.
Connecting brands with content creators was ripe for automation. For humans, scanning social...
YouTube: where the influence is
Yesterday, I ranted about content and our need as an industry to continuing improving our capacity to produce the kind of material that...
We need to get better at content. Seriously
Here's a wake up call for the PR industry (written from the perspective of a former ad man): we are only about half has good at content...
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