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Lesson for creatives #1: follow the brief

Last week I had the privilege of judging the creative output of nine UK agencies asked by food distribution charity FareShare to help...

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unknownx500

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2018 Resolutions? I think I need only one.

I was, in hindsight, utterly unprepared for 2017 - physically, intellectually and emotionally. 

Naively I assumed it had to be an...

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unknownx500

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Brands, politics and a commitment to values

Successful brands are those that find relevance in the lives of the people they serve. 

In the past, that relevance was quarantined...

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unknownx500

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Imposter Syndrome: keep feeling it

We're all suffering from imposter syndrome, at least a little. 

This was one of the most important and durable lessons learned early...

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