P&G's Pritchard on the crap-to-craft journey
Some encouraging words from Marc Pritchard at P&G, a longtime client for several of our group agencies ...
- agencies can do better work...
A new framwork for measuring your communications
AMEC - the measurement and evaluation wing of the global PR community - has a new framework for helping communicators analyse PR activity...
Getting serious about measurement
People who make their livings measuring and evaluating communications programs are meeting shortly in London to discuss, well, measuring...
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