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Lesson for creatives #1: follow the brief

Last week I had the privilege of judging the creative output of nine UK agencies asked by food distribution charity FareShare to help...

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Spry may do more than uberize PR

This week's news of the debut of Spry, an app connecting clients to talent for PR products like press releases and media lists, drew...

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Profits with purpose

So this is big news: the world's largest investor will require recipients to include service to society in their business plans and...

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Journalists: call a PR agency?

Edelman's annual "trust barometer" is set to be unveiled again at the World Economic Forum's annual meeting in Davos, Switzerland, and it...

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