Lesson for creatives #1: follow the brief

Last week I had the privilege of judging the creative output of nine UK agencies asked by food distribution charity FareShare to help...

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Persuasion: are we thinking or sensing?

This is only a half-baked thought - better than a quarter-baked thought - but possibly not ready for public consumption.

Nonetheless, I'm...

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A New Madison Avenue?

I'm walking a fine line here.

The article below compares clients and parent companies in ways that are a little bit uncomfortable for...

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